Brand Standards

01Messaging

Our messaging is how we express ourselves and should be used as a guide for all communications. By grounding everything we say in these core messages, we create compelling, authentic, and consistent communications.

Our Purpose

Enrich Life through the Power of Design.

Our purpose is a statement; it is not a trademark, campaign slogan, or marketing tagline. As such, we may express it in narrative form, such as, “We enrich life through the power of design” or “Our purpose is to enrich life through the power of design.” The purpose itself remains constant, while the surrounding language can be adapted to suit context and audience.

Our Approach

Design Solves.

We align design with strategy to solve your challenges.

Our approach advances your strategic goals, addresses your most pressing challenges, and enriches life.

Our Services

We provide architecture, interior design, environmental branding, and advisory services.

How We Work Statements

We are architects, interior designers, strategic advisors, and environmental brand experts who enrich life through the power of design. By aligning design with strategy, we deliver valued experiences through creativity, collaboration, and expertise.

Designing for Change.
We are invested in your vision for the future. We take time to understand your greatest obstacles and opportunities. Then, we design to accelerate progress and deliver transformation.

Bold Decisions Backed by Data.
Working alongside you, we make smarter, more impactful decisions through a data-driven approach. Our process is informed by market expertise, industry best practices, and a century of award-winning design.

Forward-thinking Experts.
Due to specialized knowledge and genuine passion for the markets we serve, our team understands your business needs and objectives. We guide you to move beyond what is expected and design for innovation.

Advocating for our Planet.
We are dedicated to creating solutions for the challenges that define our future. Our team is known for thoughtfully integrating sustainable strategies that align with and support your strategic objectives

Seeking Inclusivity, Diversity, and Equity.
We believe great design is strengthened by the diversity of voices that shape it. Our team embraces different backgrounds, perspectives, and ways of thinking because they inspire creativity and lead to better outcomes.

Proud of our Past. Excited for the Future.
Since 1908, our culture and values have guided us as we serve clients around the world.  We believe our legacy is the foundation for our future.

Publicity About Us

* Note, please contact Beth Crowley or Sarah Wardius if you have a publicity need.

Kahler Slater is a team of architects, interior designers, environmental brand experts, and strategic advisors who enrich life through the power of design. By aligning design with strategy, they deliver meaningful experiences through creativity, collaboration, and expertise. Their market specializations include civic, cultural, healthcare, higher education, corporate workplace, multifamily residential, hospitality, sports, recreation, and wellness sectors. Kahler Slater operates offices in Milwaukee, Madison, Chicago, Richmond, Charlotte, and Singapore. Follow Kahler Slater at kahlerslater.com, on LinkedIn and Instagram.

Tone—We are / we sound like

  • Authentic
  • Approachable
  • Polished
  • Enthusiastic
  • Confident
  • Courageous / Bold
  • Curious
  • Credible
  • Collaborative (acknowledge partners)
  • Conversational and friendly
  • Knowledgeable – we are experts
  • Thankful, but not overly humble
  • Easy to comprehend

Tone—We are not

  • Funny / cutesy / silly
  • Folksy
  • Overly serious nor overly casual
  • Verbose
  • Edgy nor Irreverent
  • Shocking
  • Conservative
  • Dry / overly academic
  • Self-congratulatory
  • Complicated
  • Jargony

Our Core Values + Voice

Because we value Integrity our voice is Genuine. This means our communication is Authentic, Self-Assured, Reliable, but not Reserved, Stuffy, Gimmicky, Jargony.

Because we value Creativity our voice is Uplifting. This means our communication is Direct, Confident, Approachable, but not Silly, Esoteric, Edgy.

Because we value Passion our voice is Inspiring. This means our communication is Motivational, Encouraging, Positive, but not Abstract, Passive, Self-Congratulatory.

Because we value Openness & Collaboration our voice is Conversational. This means our communication is Enthusiastic, Thankful, Curious, but not Humble, Cautious, Cutesy.

Because we value Diversity & Community our voice is Inclusive. This means our communication is Welcoming, Understandable, Approachable, Empathetic, but not Corporate, Conceited, Conservative.