03Color

Color distinguishes our brand and helps us to create consistent experiences across all marketing and product touchpoints.

Primary Set

These are the most dominant colors for any documents or signage you are designing. Abyss should be the primary color used for copy. White is the primary background color.

Text should be set in 'Almost Black' on a white background.

Signature Colors

Name: Blue

HEX: #2183F9

PMS: 2727 C

RGB: rgb(33, 131, 249)

Name: Almost Black

HEX: #101725

PMS: Black 6 C

RGB: rgb(16, 23, 37)

Name: Abyss

HEX: #28334A

PMS: 2380 C

RGB: rgb(40, 51, 74)

Name: White

HEX: #FFFFFF

PMS: N/A

RGB: rgb(255, 255, 255)

Secondary Colors

Secondary colors should be used sparingly. Their primary use is to extend the color palette for charts, diagrams, and infographics. They should never be used as the primary color in branded materials.

Magenta

Red

Orange

Yellow

Green

Lime

Teal

Blue

Purple

Cool Gray

Gray

Warm Gray